Guerin Green · March 2026 · Entity Authority

Entity Authority: The Single Most Important Signal for AI Citation

ChatGPT cites sources with Person schema 70.4% of the time. This piece breaks down the specific schema properties that earn AI citations, how to cross-reference your entity across platforms, and why the sameAs property is the glue holding modern knowledge graphs together.

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Guerin Green · March 2026 · Methodology

How to Build a Distributed Authority Network for AI-Era SEO

The math is simple: 13 sites, 69 pages, 788 cross-links compound authority in ways a single domain never can. Learn the full DAN methodology, from Person schema cross-references to contextual linking with natural anchor text.

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Guerin Green · March 2026 · AI Content Analysis

Burstiness and Perplexity: What AI Systems Actually Measure in Your Content

Burstiness measures variation in sentence complexity. Perplexity measures how predictable text is to a language model. Together, they form the quality signal that AI training systems use to evaluate your content. Here is what that means for your SEO strategy.

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Guerin Green · March 2026 · Methodology

Hidden State Drift: The SEO Methodology AI Systems Can't Ignore

Most SEO is reactive: chasing algorithm updates, rewriting content after rankings drop. Hidden State Drift reads the signals before they surface, using entity authority, schema density, and crawl verification to move ahead of the curve.

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Guerin Green · March 2026 · Foundations

What Is Agentic SEO? The Definitive Guide for 2026

Agentic SEO is search optimization powered by autonomous AI agents. Not chatbots suggesting keywords, but agents that build entity graphs, deploy schema, verify crawls, and manage cross-domain link architecture without manual intervention.

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Learn the methodology. Join the practitioners.

Burstiness & Perplexity is the Skool community where agentic SEO practitioners share data, compare results, and build together.

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